Some more thaugts about a book:
"we the media".
Grassroots journalism by the people, for the people. Dan Gillmor, 2006, O'Reilly Media.

Good reading! Actually for me, who I am not so competent in blogging, twittering, making my own media. There is many reasons why people should make own media. Or remake media. One must live every second dignified life.

Paul Saffo, Director of institute for the Future says on acclaim for book: "Gillmor presents a compelling and optimistic map of journalism's future. This book is must-read for anyone who cares about what they read and everyone who wants to be more than a bystander in this revolution in the making."

The Read-Write Web is still young, about 5 years. If it can be comparable to childhood, there is lots of joy in this age. Also we can say, that the Web is huge playground with lots of surprises and tools. But by playing always the creativity is growing, too. And new thougts is coming up. (page 23)

Is the Earth a playground too? Is the Media so powerful like people wants? Gillmor describes lots of examples, where problems were solved at the moment because of the internet. Big corporations and small ones cannot hide almost nothing what is not so fair or good. Big Brother is watching you! -comes in mind. (Big Brother is a fictional character in George Orwell's novel Nineteen Eighty-Four.) Totalitarianism is not a smartest way to manage things. But we need to take a time to think about and discuss in every century again and again. To learn our lessons by making mistakes also and find the way to go on.
Blogging is the easiest way to talk about things quickly. Some suggestions by Robert Scoble, one of the most prolific Microsoft bloggers (page 77) are good to read.

Thats why the speed on the internet media is good! The media is not only newspapers, radio and television anymore. There is mail lists and forums, weblogs, wiki, sms, rss, mobile-connected cameras, internet "broadcasting" and so on.
Of course there is problems too, with jurisdiction and ownerships for example. Somehow people always learned from other cultures. There is all to win actually in life, also in new media if its not forgotten that "we the media".
There is a chapter of rules for new-world PR and marketing (page 85).

The role of journalists is changed. (page 102) Also there is different styles of blogs. "If your goal is debate and discussion, a network of blogs is a more powerful medium than a single blog with lots of readers," Cameron Barrett was said, and also "When your goal is message or top-down communication, then a few blogs with a lot of readers is more powerful."

I would end this short report with Tim Berners-Lee remarkable sentence, said in February this year, that "we're now in a Web of Data, rather than a Web of Documents. " / www.readwriteweb.com /